Privacy policy

Last updated: June 27, 2026

This Privacy Policy explains how SEAPACK HOMES LTD, trading as Ovalisse (“Ovalisse”, “we”, “us” or “our”), collects, uses, stores and shares your personal data when you visit ovalisse.shop (the “Site”), create an account, make a purchase, contact us or otherwise use our services (collectively, the “Services”).

For the purposes of UK data protection law, SEAPACK HOMES LTD is the controller of the personal data described in this Privacy Policy.

Please read this Privacy Policy carefully.

1. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our practices, Services or legal and regulatory requirements. When we make changes, we will publish the revised policy on the Site and update the “Last updated” date above.

Where required by law, we will provide additional notice or obtain your consent before making material changes that affect how we use your personal data.

2. Personal Data We Collect

The personal data we collect depends on how you interact with the Site and our Services.

Information You Provide Directly

We may collect the following information directly from you:

  • Contact information: Your name, email address, telephone number, billing address and delivery address.
  • Order information: Products purchased, order number, transaction details, delivery instructions, returns, refunds and exchanges.
  • Payment information: Payment confirmation, payment method, billing details and limited transaction information. Complete payment-card details are generally collected and processed directly by our payment providers rather than by us.
  • Account information: Login credentials, account preferences, saved addresses and order history.
  • Customer-support information: Information included in messages, enquiries, complaints, reviews or return requests.
  • Marketing preferences: Your email or SMS subscription choices and your communication preferences.

Information Collected Automatically

When you use the Site, we and our authorised service providers may automatically collect:

  • Your IP address and approximate location;
  • Browser type, device type and operating system;
  • Device and advertising identifiers;
  • Pages viewed, links clicked and time spent on the Site;
  • Referral sources and advertising interactions;
  • Shopping-basket and checkout activity;
  • Cookie identifiers and consent preferences; and
  • Security, diagnostic and fraud-prevention information.

Information Received from Third Parties

We may also receive personal data from:

  • Shopify, which hosts and supports our online store;
  • Payment services such as Shopify Payments, PayPal, Klarna, Shop Pay, Apple Pay and Google Pay;
  • Delivery companies used to deliver your order;
  • Analytics and advertising providers, including Google, Meta and TikTok;
  • Marketing platforms such as Klaviyo and Shopify Email; and
  • Fraud-prevention, security and identity-verification service providers.

3. How and Why We Use Your Personal Data

Under the UK GDPR, we must have a lawful basis for each way in which we use personal data. We use your information for the purposes and lawful bases described below.

Performing Our Contract with You

We process personal data when necessary to:

  • Process payments and confirm orders;
  • Prepare, dispatch and deliver purchases;
  • Provide customer accounts and order histories;
  • Process returns, refunds and exchanges;
  • Send order and delivery updates; and
  • Respond to enquiries relating to a purchase or requested service.

Complying with Legal Obligations

We process personal data when necessary to:

  • Maintain tax, accounting and transaction records;
  • Respond to lawful requests from courts, regulators or authorities;
  • Comply with consumer-protection and product-safety obligations; and
  • Prevent, detect and report unlawful activity where required by law.

Our Legitimate Interests

Where necessary for our legitimate interests, and where those interests are not overridden by your rights, we may use personal data to:

  • Operate, protect and improve our Site and Services;
  • Provide customer support and resolve disputes;
  • Detect and prevent fraud, misuse and security threats;
  • Understand store performance and customer demand;
  • Maintain business and transaction records;
  • Establish, exercise or defend legal claims; and
  • Protect our business, customers and other users.

Your Consent

Where we have obtained your consent, we may use personal data to:

  • Send promotional emails or SMS messages;
  • Use non-essential analytics and advertising technologies;
  • Personalise advertising and measure campaign performance; and
  • Remember optional preferences that are not necessary for the Site.

You may withdraw your consent at any time. Withdrawing consent does not affect processing that took place before your consent was withdrawn.

4. Payments

Payments may be processed through Shopify Payments, PayPal, Klarna, Shop Pay, Apple Pay, Google Pay or another payment option displayed at checkout.

Your chosen payment provider may collect payment-card details, billing information, device data and fraud-prevention information directly from you. Payment providers may act as independent data controllers for some of their activities. Their handling of your personal data is also governed by their respective privacy policies.

5. Cookies and Similar Technologies

We use cookies, pixels, tags and similar technologies to operate the Site, remember preferences, understand Site usage, prevent fraud and support our marketing activities.

These technologies may include:

  • Strictly necessary cookies: Required for checkout, security, shopping-basket functions and account access.
  • Preference cookies: Used to remember settings and choices.
  • Analytics cookies: Used by services such as Shopify Analytics and Google Analytics to help us understand Site performance.
  • Advertising cookies and pixels: Used by services such as Meta/Facebook Pixel and TikTok Pixel to measure advertising and show more relevant advertisements.

Where consent is legally required, non-essential cookies and similar technologies will not be activated until you make a selection through our cookie banner. You can change or withdraw your choices through the privacy or cookie settings available on the Site.

Blocking certain cookies may affect how some parts of the Site function. Strictly necessary cookies cannot generally be disabled through our consent tool because they are required to provide the Services you request.

6. Email and SMS Marketing

If you subscribe to our newsletter or SMS service, we may send you product news, offers and other promotional communications.

You can stop receiving marketing communications at any time by:

  • Clicking the unsubscribe link in a marketing email;
  • Following the opt-out instructions in an SMS message; or
  • Emailing support@ovalisse.shop.

Opting out of marketing does not prevent us from sending necessary service-related communications, such as order confirmations, delivery updates, security notices or responses to your enquiries.

7. How We Share Personal Data

We do not sell your personal data. We may share it only where necessary with:

  • E-commerce providers: Including Shopify, which hosts and supports our store.
  • Payment providers: Including Shopify Payments, PayPal, Klarna, Shop Pay, Apple Pay and Google Pay.
  • Delivery providers: To arrange and complete delivery of your order.
  • Analytics providers: Including Shopify Analytics and Google Analytics.
  • Advertising providers: Including Meta and TikTok, where permitted by your cookie choices.
  • Marketing providers: Including Klaviyo and Shopify Email.
  • Professional advisers: Such as accountants, insurers, legal advisers and auditors.
  • Government and regulatory authorities: Where disclosure is required by law or necessary to protect legal rights.
  • Business transferees: In connection with a sale, merger, restructuring or transfer of all or part of our business.

Service providers acting on our behalf may process personal data only for the services they provide to us and subject to appropriate contractual and security obligations.

8. International Data Transfers

Some of our service providers operate internationally. As a result, personal data may be transferred to and processed in countries outside the United Kingdom.

When required, we use recognised safeguards for these transfers, including UK adequacy regulations, the UK International Data Transfer Agreement, the UK Addendum to the European Commission’s Standard Contractual Clauses or another legally permitted transfer mechanism.

You may contact us if you would like more information about the safeguards used for international transfers.

9. Data Retention

We retain personal data only for as long as necessary for the purposes for which it was collected, including legal, accounting, security and dispute resolution requirements.

  • Order, payment and accounting records: Generally retained for up to six years after the end of the relevant financial year.
  • Customer-account information: Retained while the account remains active and for a reasonable period after closure, unless longer retention is required for associated transactions.
  • Customer-support communications: Generally retained for up to two years after the enquiry is resolved.
  • Marketing information: Retained until you unsubscribe or withdraw consent. We may retain limited suppression information to ensure that your opt-out request continues to be respected.
  • Security and fraud-prevention records: Retained for as long as reasonably necessary to prevent fraud, investigate incidents or establish legal claims.
  • Cookie and analytics information: Retained according to the applicable cookie duration and provider settings.

We may retain information for longer where required by law, an active dispute, a regulatory investigation or the establishment, exercise or defence of legal claims.

10. Security

We use appropriate technical and organisational measures designed to protect personal data from unauthorised access, loss, misuse, alteration or disclosure.

However, no internet transmission or storage system is completely secure. You are responsible for keeping your account credentials confidential and should contact us if you believe your account has been accessed without permission.

11. Children’s Personal Data

The Site is intended for adults purchasing products for children, and we do not knowingly collect personal data directly from children.

If you believe that a child has provided personal data to us, please contact us at support@ovalisse.shop so that we can review and, where appropriate, delete it.

12. Automated Decision-Making

We do not use your personal data to make decisions based solely on automated processing that produce legal or similarly significant effects concerning you.

Payment and fraud-prevention providers may use automated tools to assess transactions in accordance with their own privacy policies.

13. Your UK Data Protection Rights

Depending on the circumstances, UK data protection law may give you the right to:

  • Request access to the personal data we hold about you;
  • Request correction of inaccurate or incomplete personal data;
  • Request deletion of your personal data;
  • Request restriction of how we use your personal data;
  • Object to processing based on legitimate interests;
  • Object at any time to the use of your data for direct marketing;
  • Request transfer of certain data in a portable format;
  • Withdraw consent where processing is based on consent; and
  • Lodge a complaint with the Information Commissioner’s Office.

These rights are not absolute and may be subject to legal exceptions. We may need to verify your identity before responding to a request. We will normally respond within one month, as required by applicable law.

To exercise your rights, email support@ovalisse.shop.

Your Right to Object

You have the right to object at any time to our use of your personal data for direct marketing. You may also object to processing based on our legitimate interests.

14. Complaints

If you have a concern about how we use your personal data, please contact us first so that we can try to resolve it.

You also have the right to complain to the UK Information Commissioner’s Office:

Information Commissioner’s Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF
Telephone: 0303 123 1113
Website: https://ico.org.uk/make-a-complaint/

15. Third-Party Websites

The Site may contain links to websites operated by third parties. We do not control and are not responsible for their privacy, security or content. Please review the relevant third party’s privacy policy before providing personal data.

16. Contact Us

If you have questions about this Privacy Policy or wish to exercise your data protection rights, contact:

SEAPACK HOMES LTD, trading as Ovalisse
6 Ansdell Drive, Eccleston, St. Helens, England, WA10 5DW
Email: support@ovalisse.shop